Traditional Web analytics are often failing to provide the actionable information decision makers need to successfully manage their online business. While an important analytical foundation, the Web metrics provided by most Web analytics solutions simply count and report Web usage—providing little guidance on next steps toward online objectives.
Empower decision makers with actionable predictive intelligence.
Predictive Web Analytics solutions help companies close these online insight gaps by combining the leading technologies for predictive analytics and enterprise Web analytics—along with SPSS’ more than 35 years of analytical experience. Predictive Web Analytics solutions deliver predictive analytic application modules for online insight through an enterprise architecure. These application modules address critical online business goals like increasing conversion rates with predictive analysis capabilities that range from automated visitor segmentation to prescriptive search engine marketing intelligence.
Predictive intelligence requires little interpretation and can be used to immediately improve online customer interactions. For example, quantifying “likelihood to convert by individual visitor” takes you far beyond “number of visits” by providing an actual list of the visitors most likely to convert. This online insight is both predictive in that it helps you anticipate customer needs and prescriptive in delivering plain-English recommendations on how to meet them.