CHICAGO--(BUSINESS WIRE)--SPSS Inc. (Nasdaq: SPSS - News), a leading worldwide provider of predictive analytics software, has been recognized by industry analyst firm Nucleus Research for providing the technological advancements that led American Airlines to win a 2007 Nucleus Research Technology ROI Award. American, the world's largest air carrier, relies on SPSS predictive analytics to generate customer information its executives use to make key business decisions.
Nucleus Research is a global provider of information technology research and advisory services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments, including successfully executing their IT deployments and determining the business value of their initiatives. Nucleus Research is the only technology research firm that is registered with the National Association of State Boards of Accountancy (NASBA).
American Airlines is one of 10 Technology ROI Award winners. To determine this year's recipients, Nucleus Research analysts worked closely with a panel of independent judges to evaluate each organization's technological response to a business requirement. Nucleus Research then implemented its proven methodology for measuring return on investment for IT deployments. Based on the results of thousands of ROI assessments worldwide, the methodology verifies the costs and benefits of technology implementations and creates a metric representing the project's ROI over a three-year period.
With SPSS' flagship statistical software suite of products, American Airlines maintains its competitive edge by continuously monitoring ever-changing market conditions in the airline industry. American's customer research department uses SPSS technology to identify important customer service challenges and opportunities -- including what customers do or do not prefer or how American Airlines' products and services compare to those offered by its competitors. Vital information gathered with the technology allows the customer research team to quickly report to senior management information that supports strategic business decisions which ultimately maximize revenue.
American's award-winning implementation is a prime example of how SPSS predictive analytics technology produces significant ROI from technology investments for customers and aligns IT with other parts of their organizations to drive process improvement. SPSS is used extensively by corporations, governments and academic institutions worldwide to gain a measurable advantage.
King Douglas, senior analyst in the customer research department at American Airlines, said, "We're deeply committed to customer satisfaction. SPSS predictive analytics software provides us with the means to help deliver on that promise. With SPSS, we can better understand who our customers are, what they want and how we can best serve them. We're obviously thrilled with the return on this technological investment. Customers should be pleased, as well, as they're the real beneficiaries at the end of the day."
Added Rebecca Wettemann, vice president of research at Nucleus Research, "This is a great example showcasing the type of competitive advantage businesses quickly gain by using predictive analytics technology. It comes as no surprise why both of these organizations are recognized as leaders in their respective market spaces."
SPSS President and Chief Executive Officer Jack Noonan said, "American Airlines is very deserving of this award and we join in congratulating them. SPSS is honored to be the catalyst driving this success and we look forward to helping American identify additional areas in which they can achieve measurable returns on this investment."
