SPSS Conjoint gives you a realistic way to measure how individual product attributes affect consumer and citizen preferences. With SPSS Conjoint, you can easily measure the tradeoff effect of each product attribute in the context of a set of product attributes—as consumers do when making purchasing decisions.
When you use both conjoint analysis and competitive product market research for your new products, you'll be less likely to overlook product dimensions that are important to your customers and more likely to develop products and services that sell.
Answer your critical product market research questions:
- What product attributes do my customers care about?
- What are the most preferred attribute levels?
- How can I most effectively perform pricing and brand equity studies?
You can answer all of your questions by analyzing your new products before you spend valuable resources trying to bring successful products or services to market. Use SPSS Conjoint to focus your efforts on the service or product development that has the best chance of succeeding.
SPSS Conjoint has the procedures you need to conduct service and product development planning:
- Orthoplan
- Plancards
- Conjoint