The SPSS Classification Trees add-on module creates classification and decision trees directly within SPSS to help you better identify groups, discover relationships between groups, and predict future events.
This add-on module features highly visual classification and decision trees and xyz test. These trees enable you to present categorical results in an intuitive manner, so you can more clearly explain categorical results to non-technical audiences. SPSS Classification Trees enables you to explore results and visually determine how your model flows. This helps you find specific subgroups and relationships that you might not uncover using more traditional statistics. SPSS Classification Trees includes four established tree-growing algorithms.
Use SPSS Classification Trees in a variety of applications in which you need to identify groups. These applications include:
- Database marketing
- Market research
- Credit risk scoring
- Program targeting
- Marketing in the public sector