Demonstrations
View IBM SPSS Statistics demonstrations to objectively assess how the software can address your organisational needs.
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Profile profitable customersIBM SPSS Direct Marketing enables you to create profiles of customers that responded well to previous or test campaigns, using data such as age, marital status and occupation. The information used to compile these customer profiles will help you to identify and target prospective customers with the same desirable characteristics. |
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Identify top responding customers by postal codesIBM SPSS Direct Marketing enables you to identify a list of postal codes that have shown the greatest response to your marketing campaigns. Once you have identified the top responding postal codes, you can plan with confidence which geographic areas to target for future campaigns. |
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BootstrappingIBM SPSS Bootstrapping works seamlessly with IBM SPSS Statistics Base by testing a number of analytical procedures including descriptives, frequencies, means, crosstabs and many more. This module enables you to estimate the standard errors and confidence intervals of a population parameter and create thousands of alternative versions of your dataset, through re-sampling. |
