Software
How does predictive analytics work?
To direct, optimise and automate decisions, organisations employs predictive analytics.
Predictive analytics includes:
- Analysis of past, present and projected future outcomes
- Determining which actions will drive the optimal outcomes
- Delivering those recommended actions to the systems or people that can effectively implement them
Over and over, we see how predictive analytics help organisations to be more successful. With predictive analytics, you can capture critical information about people, predict their behaviour and integrate those predictions into your actions.
These actions include:
- Implementing targeted marketing campaigns
- Creating smarter brand and product development strategies
- Identifying cross-selling and up-selling opportunities
- Optimising fraud detection
The Data Analysis Path to Success
To get the answers you need for successful decision-making, it’s important to follow all the steps in the data analysis process. SPSS South Africa offers data analysis tools that will help you arrive at those decisions.
- 1 Planning
-
Beginning with the end result in mind, the first steps are to set objectives, identify data sources and carefully craft the process.
- SamplePower
- IBM SPSS Complex Sample
- IBM SPSS Conjoint
- 2 Collecting Data
-
Data is collected through surveys, online activity, call centers and more.
- Data Collection Family
- 3 Preparing and Managing Data
-
Data is reviewed for suspicious, invalid or missing cases, variables and data values.
- IBM SPSS Statistics Base
- IBM SPSS Data Preparation
- IBM SPSS Missing Values
- IBM SPSS Text Analytics for Survyes
- IBM SPSS Complex Samples
- IBM SPSS Modeler Professional
- IBM SPSS Modeler Premium
- 4 Understanding
-
Data is tested, explored and transformed. Patterns are identified, hypotheses are tested and information is extracted.
Solutions for understanding data:- IBM SPSS Statistics Base
- IBM SPSS Complex Samples
- IBM SPSS Data Preparation
- IBM SPSS Modeler Professional
Solutions for predicting numerical outcomes:- IBM SPSS Statistics Base
- IBM SPSS Advanced Statistics
- IBM SPSS Complex Samples
- IBM SPSS Neural Networks
- IBM SPSS Regression
- Amos
- IBM SPSS Modeler Professional
Solutions for identifying groups:- IBM SPSS Statistics Base
- IBM SPSS Advanced Statistics
- IBM SPSS Categories
- IBM SPSS Complex Samples
- IBM SPSS Custom Tables
- IBM SPSS Decision Trees
- IBM SPSS Exact Tests
- IBM SPSS EZ RFM
- IBM SPSS Neural Networks
- IBM SPSS Regression
- IBM SPSS Modeler Professional
Solutions for forecasting time-series data:- IBM SPSS Forecasting
- 5 Predicting
-
Use a wide array of predictive and descriptive techniques to uncover patterns and trends in your data.
- Modeling Family
- SPSS Event Builder
- SPSS Interaction Builder
- SPSS Risk Control Builder
- 6 Reporting
-
Data is summarised, put in tables and charts and ready for consumption.
- IBM SPSS Statistics Base
- IBM SPSS Custom Tables
- IBM SPSS Viz Designer
- IBM SPSS Data Collection Reports for Surveys
- IBM SPSS Data Collection Reports Professional for Surveys
- IBM SPSS Data Collection Web Reports for Surveys
- 7 Deploying
-
Data, reports and procedures are distributed to end users globally, with interaction and access managed centrally.
- IBM SPSS Collaboration and Deployment Services
