SPSS Solutions for Retail

To maintain and increase profitability, retailers need reliable customer, product, and market information. Retailers rely on SPSS solutions to gain insight and give them that edge to keep ahead of their competition.

SPSS solutions enable you to do the following:

• Develop greater customer understanding
• Utilise collected data to assist in creating effective strategies for customer acquisition and customer retention
• Improve results without increasing costs with targeted marketing campaigns
• Develop new market offerings with a greater understanding of customer preferences and market demand
• Conduct effective product location analysis to determine which locations are most profitable and what layouts are most effective in preventing theft

SPSS-SA Clients

Ellerine Holdings Limited

SPSS Inc. Clients

De Bijenkorf
Debenhams
GUS Home Shopping
Halfords Department Store
Haworth, Inc.
Herlitz AG
PUMA North America