Every customer interaction is an opportunity for both you and your customer to gain greater value. But how do you know what to offer—and when to offer it?
PredictiveMarketing enables you to make the right offer to the right customer at the right time. Using powerful predictive analytics and business rules, PredictiveMarketing chooses the highest-value offer or campaign that a customer is likely to accept.
With this customer-focused approach, PredictiveMarketing customers are typically able to:
- Reduce direct marketing costs by 25 to 40 percent
- Double campaign response rates
- Increase revenues by 20 to 50 percent without increasing budget or adding resources
Natexis Assurances, the insurance division of Groupe Banque Populaire, reduced its direct mail volume by 50 percent, and increased direct mail revenue by 200 percent, using PredictiveMarketing.
Make the right offer at the right time
PredictiveMarketing not only helps you find the best offer for each customer, it helps you know when to make the offer. PredictiveMarketing monitors customer behavior for activities that indicate, for example, an unmet product or service need, or a risk of attrition. This enables you to make your cross-sell, up-sell, or retention offer before the customer meets his or her needs elsewhere.
Reach customers through the right channel
Some customers are more likely to respond to an offer made through their preferred channel. A customer that responds positively to an e-mail offer, for example, may be annoyed if that same offer is made over the phone instead. PredictiveMarketing helps you determine the right channel for each customer, increasing the likelihood that customers will respond to your offers.
Optimize your campaigns across channels
PredictiveMarketing enables you to optimize your campaigns across channels by automatically choosing the best delivery channel for each campaign and customer. Revenue and customer satisfaction increase, because customers gets compelling offers through the channels they prefer.
Improve marketing productivity
PredictiveMarketing enables business and marketing users to improve their productivity by developing targeted campaigns in just a few hours. Using templates with built-in predictive analytics, marketers easily create and execute effective campaigns.
With PredictiveMarketing’s drill-down interface, marketers instantly see the real-world impact of campaign decisions on costs and revenues. This streamlined campaign development process enables marketers to accomplish more in less time.
Quickly achieve returns on your investment
PredictiveMarketing’s open architecture and streamlined integration process enable your company to see measurable financial results within months of implementation. That translates to achieving a return on your investment in much less time than with other campaign optimization solutions.
When combined with an existing campaign management or CRM system, PredictiveMarketing enables you to extract more value from your existing infrastructure investments and improve results at all points of customer contact.
Contact a SPSS South Africa sales representative for further information.