Text mining enables organizations to explore the "unstructured" information contained in text in much the same way that data mining explores tabular or "structured" data. Through text mining, you can uncover hidden patterns, relationships, and trends in text. As a result, you gain greater insight from articles, reports, surveys, call center notes fields, e-mail, RSS feeds—such as blogs and news feeds, and other types of text documents.
In addition, SPSS Inc. enables you to build on your text mining efforts with products that help you incorporate text in predictive data mining models—a solution we call Predictive Text Analytics.
Predictive Text Analytics provides a way for your organization to combine structured and unstructured information in the same models. This enables you to draw more reliable conclusions and take more effective action.
By using Predictive Text Analytics, your organization can:
- Uncover concepts and relationships among concepts in text that would be too costly—or even impossible—to detect with other methods
- Improve the "lift" or accuracy of predictive models and, by doing so, make the models more effective
- Deploy results both to the people who make decisions and to automated systems that make recommendations
Additional Types of Data
An estimated 80 percent of an organization's information is contained in text. It's a rich source of potential insight into your organization and your customers. Predictive Text Analytics helps you achieve that insight.
There are many uses for Predictive Text Analytics, in business, government, and in both private-sector and public-sector research.
Proven technologies deliver results
SPSS has been a pioneer in Predictive Text Analytics. Our solution combines the natural language processing (NLP) linguistic technologies of our LexiQuest text mining products with the advanced data mining capabilities of our data mining workbench, Clementine. Our solution uses natural language processing (NLP) linguistic technologies to uncover concepts in text. You can then combine text concepts with other data in predictive models. Read more about Predictive Analytics products here.
Although technologically advanced, SPSS' Predictive Text Analytics products are easy to use. SPSS consultants are available to ensure that our Predictive Text Analytics offerings meet your particular needs and goals.
For more information about SPSS Predictive Text Analytics, contact one of our SPSS South Africa sales representatives.