The more competitive and challenging the business environment, the more you need market research.
Market research is the systematic and objective gathering, analysis, and interpretation of information. It helps your organization identify problems and opportunities and allows for better-informed, lower-risk decisions.
For decades, solutions from SPSS Inc. have added value for those involved in market research. SPSS solutions support the efficient gathering of market research information through many different methods, and make it easier to analyze and interpret this information and provide it to decision makers.
We offer solutions both to companies that specialize in providing market research services and to organizations that conduct their own market research.
SPSS market research solutions help you:
- Understand the market perception of your brand
- Conduct effective category management
- Confidently develop product features
- Perform competitive analysis
With this insight, you or your clients can confidently make decisions about developing and marketing your products and enhancing your brand.
The heart of SPSS’ market research solution is our Dimensions™ product family. Through Dimensions, your organization can centralize the creation and fielding of surveys in any mode and in any language, as well as the analysis and reporting phases of your research.
Dimensions data can be directly accessed using SPSS for Windows®, which enables your analysts to use SPSS’ advanced statistical and graphing capabilities to explore your survey data. Add-on modules and integrated stand-alone products extend SPSS’ analytical and reporting capabilities. For example, analyze responses to open-ended survey questions with SPSS Text Analysis for Surveys.
Maximize the value your organization receives from its Dimensions data by using an enterprise feedback management (EFM) solution from SPSS. EFM provides you with a continuous means of incorporating regular customer insight into your business operations. Engage with current or prospective customers through targeted feedback programs or by asking questions during naturally occurring events. Then use the resulting insights to drive business improvement across your organization. SPSS’ EFM solution also enables you to integrate your survey data with transactional and operational data, so you gain a more accurate, complete understanding of customer preferences, motivations, and intentions.
Thanks to the integration among SPSS offerings, you can incorporate insights gained through survey research in the predictive models created by our data mining tools. You can then deploy predictive insight and recommendations to people and to automated systems through any of our predictive analytics applications.