To fully understand the needs and preferences of the people who buy your products or use your services, you need to conduct effective market research. SPSS survey research software makes this easy. Through SPSS’ Dimensions survey research technology platform, you gain a clear, detailed understanding of what your customers think, do, and what they will do in the future. And you can continually update this information, easily and cost effectively.
Using Dimensions survey research software products, your company can:
- Continually track customer satisfaction and feedback and be proactive in retaining your best customers and increasing their lifetime value
- Develop and deliver market-driven products by conducting ongoing surveys of your target customers
- Optimize marketing efforts, targeting the right customer segments with appropriate offers delivered through the right channel
- Strengthen your brand across geographies and markets
- Support all your customer relationship management (CRM) initiatives
If your organization conducts research projects for others, you can standardize tools you already use—whether for CAPI, CATI or online surveys—on the Dimensions survey research technology platform. You can also efficiently develop customized applications that differentiate your company from your competitors and enable you to win new business.
Streamline your workflow
Because of the open architecture of the Data Model, Dimensions enables you to control and optimize every aspect of your research process. From authoring and interviewing to analyzing and sharing results across your organization, Dimensions puts data at the heart of your operations. No matter what types of applications you use—or what type of data you collect from any source—Dimensions brings it all together. You can:
- Collect data in any language, for any format
- Field paper surveys that can be scanned to capture responses
- Conduct computer-assisted personal interviewing (CAPI) using laptops or handheld devices, computer-assisted telephone interviewing (CATI), including text messaging on mobile phones, or online surveys
- Plug into your existing customer relationship management systems, to enrich your customer profile database
- Provide real-time results to colleagues and clients through a secure online portal
Dimensions products are built upon the Dimensions Data Model, providing open, scalable, and customizable solutions for global, multimode survey research and reporting needs. They can be used with any number of other analytical, publishing, or enterprise tools.
- mrDialer™ — Conduct automated and predictive dialing for telephone interviewing
- mrInterview™— A revolutionary system for creating and managing online surveys
- mrInterview CATI™ — Create, conduct and manage survey research by phone
- mrPaper™— Take control of your paper surveys
- mrScan™ — Scan paper surveys cost-effectively
- mrStudio™ — Manage and manipulate data to your advantage
- Desktop Reporter™ — Create tables from local data and distribute them in a variety of ways throughout your organization
- mrTables™— Interact with tables on your desktop
- mrTranslate™ — Manage translations of surveys and report