It’s crucial for you to understand people’s attitudes and preferences in order to provide the products and services they want most. A common challenge, however, is creating surveys that capture this information—surveys that people will actually want to complete.
The people who know what your organization needs to know may not know how to create a professional survey. So you must either patch together a solution or outsource the work.
Desktop Author ushers in a new way of working. This new addition to SPSS’ Dimensions™ suite of survey research products separates survey creation from technical expertise. Using its simple, intuitive interface, anyone can develop visually appealing surveys of any length or complexity, right from the desktop. You can create various types of questions, and you don’t need to know scripting or programming—it’s similar to creating a PowerPoint® presentation.
Create surveys faster and more easily
Do you typically rely on several different software programs to create surveys? If so, you’ll discover that Desktop Author simplifies the survey creation process by providing you with all the tools you need to create your survey. For example, you can:
- Write different types of survey questions directly in Desktop Author
- Compose questions and instructions in any language
- Create a “survey deck” of questions, much like you’d build a slide deck in PowerPoint
- Test the entire survey or preview a specific question or group of questions—without having to publish it to a server
You’ll also save time with Desktop Author because you can create your survey once, and then use it to collect feedback in any mode. Deploy your survey over the Web, by telephone, on paper, through mobile collection devices—whatever suits your needs.
Preserve survey integrity and plan for the future
When you use Desktop Author, all of your information assets reside within the application. This includes:
- Your survey templates
- All surveys and various versions of questions
- Any feedback that you’ve gathered from colleagues
You can even store your favorite questions in Desktop Author’s library—so you’ll never waste time searching for missing information.
By centralizing storage of your crucial information, you can ask exactly the same set of questions in the same way each time you deploy your survey. This makes it easier for you to gain insight into your respondents’ attitudes and behaviors.
With Desktop Author, you can add value and efficiency to all your survey research projects.
Contact a SPSS South Africa sales representative to learn more.