Insurance Technology - IBM Simplifies, Customizes Predictive Analytics Software
May 19, 2010
By Brendan B. Read
IBM has come out with new predictive analytics software that with three simple clicks, business users can now build predictive models within configurable Web browser interfaces, and run simulations and “what-if” scenarios that compare and test the best outcomes before the models are ever deployed into operational systems.
The IBM SPSS Decision Management solution gives business users now have full control over the analytic process, enabling them to make accurate decisions in real-time, based on changes in strategy, customer buying patterns and behaviors, or fluctuating market conditions. The new product has two versions: one that manages customer interactions via contact center, web, point-of-sale or e-mail and the other specifically designed to help identify fraudulent claims in the insurance industry, which accounts for approximately $30 billion in losses a year.

