Data Analysis

Bank Technology News  |  September 2009
By Rebecca Sausner

Optimizing data and cash are significant mandates for tier one institutions, as banks weather the remaining recession and position for recovery. IBM's offer to buy Chicago-based predictive analytics giant SPSS for $1.2 billion reveals Big Blue's efforts to gain share by helping banks save money while making the most of the endless data pouring into banks' marketing, risk and fraud operations.

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German telecommunications provider gets results in direct marketing campaigns with predictive analytics

Information Management Online, August 24, 2009
Valerie Valentine

August 24, 2009 – One of the largest providers of voice, Internet and data services in the German market, Versatel AG, is using SPSS Predictive Analytics Software to manage its marketing campaigns to existing customers.

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